Boma Bakery 2025

Boma bakery is built around a simple belief that quality comes from time, knowledge and carefully crafted processes rather than industrial production. The project focused on creating a visual identity that reflects these values while supporting the bakery’s growing presence across different touchpoints. Inspired by the precision behind sourdough baking and pastry making, the identity combines a restrained visual language with confident typography and a flexible graphic system. Alongside the identity, the project included brand guidelines and a range of printed and digital applications, from packaging and posters to social media assets, forming a cohesive system that expresses the care invested in every product. Today, Boma bakery has three store locations in Zurich and it continues to grow day by day.