Lilita ice tea 2024

Lilita Ice Tea is an editorial and illustration project developed around a brochure and a series of labels for a fruit-based iced tea. Aimed at students and young people aged 15 to 25, the project connects product promotion with an exploration of the local environment and the place from which the brand originates. The brochure uses illustration to turn local references, fruit and characters into a playful visual narrative. Flat colour shapes are defined by a consistent monoline, while shadows and highlights give the fruit a sense of volume. A retro-inspired line art approach creates a visual connection between past and present, giving the publication a distinctive character. The result is a colourful and lively system that brings together editorial storytelling, illustration and packaging.